The difference between a Website Designer and a Website Builder

Quality Matters!

What is a Website Builder?

A website builder is a tool that lets you build a website without needing to know any code or design. There are lots of website builders out there including Squarespace, Wix, Weebly, Webflow and many more.

They are ideal for those that have no budget. They simplify the job of getting a website up-and-running. It's even possible to hire companies to help you set them up - if the task is too arduous for you - including InTheFlock!

They are of variable quality, but some do a decent job of getting a site up quickly and cheaply. But at the end of the day, no matter how good the website builder tool is, you'll be using the same template as tens of 1000s of other websites use.

Why bother using a Web Designer?

Rather than trying to fit your website into what you can do in a Website Building Tool, a good web designer will take your vision and turn it into reality. You are not shoehorned into a particular design, instead you have the freedom to have the website you want without restriction.

Is there anything else to consider?

Yes there is.

Most website builders have terrible Search Engine Optimisation. A good website designer can configure your site to be as optimised as you want it to be.

Social media is a concern also. When you share a page on social media, it gets 'scraped' for information - generally a Title, a Description and an Image. A good website designer can set your page up to be in control over what this content is.

A lack of features. A problem with website builders is that you are limited to the features that they come with. If you want to do something it doesn't provide, you can't have it. A website designer wouldn't have the same problem - they'd be able to set up what you have in mind - or suggest an alternative solution that is also good.


Pros of Website Builder Tools

  • Low startup cost
  • Quick to launch
  • Website hosted for you automatically
  • Some have attractive, professional designs
  • Easy to use - some use 'drag and drop' for arranging content
  • Easy to update
  • Basic SEO tools
  • Can use your own domain name - though can come with an extra cost

Cons of Website Builder Tools

  • Limited customisation options
  • Limited SEO tools
  • Telephone support limited - or not available
  • You don't own the website - if you switch provider, you need to start again
  • If you're not careful, you can break the site

Pros of a Website Developer

  • Lots of design customisation options
  • Personalised support - and can call or email your website developer directly for help
  • Use of any advanced tools or add-ons you wish - not limited to the tool provider's choices
  • User of your own domain name
  • Ownership of the design - unless you choose a subscription option

Cons of Website Developer

  • More expensive than a DIY site. Typically £2,000 and up.
  • Takes longer to launch - because you're hiring someone to work on your site for a month or so